Many new products fail to pass through all the phases of Product Life Cycle. Some find it difficult to "cross the chasm" others even did not get adopted by so called "innovators".
Managing products in a mature firm in some sense is easy. No resource crunch. There are buyers who are already sold to the value proposition. While an entrepreneurial launch bootstrapping on all available resources should succeed at any cost. No scope for experimentation. Which is where we as "partners of your obsession" ensure that you get the new age success....
Managing products in a mature firm in some sense is easy. No resource crunch. There are buyers who are already sold to the value proposition. While an entrepreneurial launch bootstrapping on all available resources should succeed at any cost. No scope for experimentation. Which is where we as "partners of your obsession" ensure that you get the new age success....
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